I'm not sure what the answer to this situation is. I think it is at the very least somewhat deceptive. I'm also sure it is not illegal. I know it's wrong. It's not a big deal, but it does bother me. Since this is my blog, I can use it to bitch about little stuff that irritates me.
A shiny new anchor desk or backdrop doesn't make the news coverage better. Moving the weather guy/girl from the left side of the set to the right doesn't improve the forecasting. I get all that and mostly ignore it. Just like I ignore it when news programs, local or national, brag about "exclusive" or "as only seen on (fill in the news outlet)".
The local CBS affiliate is KTVT channel 11, advertised as CBS11 or CBSDFW. The station is now owned by CBS but that was not always true. KTVT had a long history as an independent TV station and was once a superstation like WTBS or WGN. The station was founded in 1955 and remained independent until 1995 when it became the CBS affiliate. That occurred because longtime CBS affiliate in DFW, KDFW channel 4, switched to the new Fox network. CBS bought KTVT in 1999.
|1970's anchor John Whitson|
|Current CBS 11 Anchors|
To me it is like if a southern food diner was started in 1963 by one family then the building was sold after 25 years to another family that served Mexican food. Is it the restaurant's 50th anniversary or their 25th? Only the address and general type of business remained the same.
This doesn't rank among the world's top 25 problems maybe not even in the top 25 million. There is also no positively, absolutely correct answer. Personally I don't like the manipulation of history although I do find the pictures from the old news team funny. What is your opinion?